Maximize Exposure: Why Agents Are Key to Getting Your Home Noticed

In a recent survey, the National Association of Realtors (NAR) asked home sellers what they value most in a real estate agent. The top response? Marketing their home effectively.

That makes perfect sense. The way an agent presents and promotes your home can determine whether it grabs buyers' attention or gets overlooked. That’s why choosing an experienced local agent who knows how to market your home the right way is so important.

According to the same NAR report, here are some of the most common marketing strategies real estate agents use—and how they work to help you sell faster and for the best price (see graph below):

• Listing on the MLS – Real estate agents have exclusive access to the Multiple Listing Service (MLS), a powerful database that gets your home in front of other agents and serious buyers. The more visibility your home has, the greater the chances of selling quickly and for the best price.
• Using a Yard Sign – A simple yard sign can be surprisingly effective. It grabs the attention of passersby—whether they’re walking or driving—who may know someone looking to buy in the area. Plus, it displays your agent’s contact info, making it easy for interested buyers to reach out.
• Hosting an Open House – Open houses create excitement and a sense of urgency among buyers, often leading to stronger offers. Instead of scheduling multiple showings, you can leave once while multiple buyers explore your home. It also gives your agent real-time feedback on what buyers love and what might need a little tweaking.
• Showcasing on Your Agent’s Website – A well-presented online listing on your agent’s website makes a professional first impression. Plus, buyers searching on an agent’s site are typically serious and ready to make a move, increasing the chances of finding the right buyer faster.
• Leveraging Social Media – Posting your home on social media extends its reach beyond traditional marketing. It allows people to easily share your listing with friends and family who might be in the market for a new home.
• Providing Virtual Tours – For out-of-town buyers, virtual tours offer a convenient way to explore your home from anywhere. This expands your pool of potential buyers, even those who can’t visit in person.
• Using Video Marketing – Videos highlight your home’s best features—like a stunning kitchen, spacious closets, or an inviting outdoor space. A well-crafted video can capture buyers’ attention in ways that photos alone can’t.
• Email Marketing – A great agent will tap into their network of buyers and agents by sending out emails featuring your home. Some even build anticipation by sending sneak-peek emails before your listing officially hits the market.

What Sets a Great Agent Apart?

They’ll not only lean on their expertise, they’ll put in the time and effort to make sure your house makes an impression on buyers, and ultimately, sells. A good agent will craft a compelling description and pair it with high-quality photos. But a great agent goes beyond that. They bring expertise, strategy, and dedication to ensure your home stands out, attracts buyers, and sells for top dollar.

Bottom Line

As a seller, partnering with a creative and knowledgeable local real estate agent is one of the smartest moves you can make to ensure your home stands out in today’s competitive market. A skilled agent knows how to craft the right marketing strategy to attract serious buyers, generate interest, and ultimately get your home sold for the best possible price.