The Key Moment for Sellers: Why 2025 Stands Out

Mortgage rates are finally moving in the right direction—and buyers are jumping back in.

New data shows demand surged as soon as rates dipped to a 2025 low. In fact, the Mortgage Bankers Association reports purchase applications are up 23% compared to this time last year.

If you’ve been holding off on selling—or your listing expired during the slowdown—this is your sign to re-enter the market. Buyer activity is the strongest it’s been since July, and this window won’t stay open forever.

When Rates Fall, Buyers Move

Here’s the update: the 30-year mortgage rate slipped to 6.13% this week—the lowest level since October 2024. That drop came after weaker job growth and other economic signals pointing to possible multiple Federal Reserve rate cuts this year. Markets are already pricing in those moves, which is why mortgage rates are easing—and that’s giving buyers the green light.

Today’s buyers are watching every detail to stretch their affordability. Even small shifts in rates can spark big reactions. The bottom line? When affordability improves, buyer demand rises right alongside it (see graph below).

That’s a shift you’ll notice—and it’s a positive one. For the past year, buyer demand has been stuck in a limited plateau. But with rates trending down, we’re finally seeing demand pick back up.

What This Means for You

If a move is on your mind, now’s the time to pay attention. Whether your listing expired earlier this year or you’ve been waiting on the sidelines, the shift in rates means buyers are returning. This isn’t the frenzy of a few years ago—but it could be the opening you’ve been waiting for.

Here’s where the opportunity lies: you can list while buyer activity is climbing, before more sellers in your neighborhood realize what’s happening. Acting early gives you an edge over your competition.

If you hold off, yes—rates could drop further, bringing in more buyers. But remember, that also means more sellers entering the market, which could make it harder for your home to stand out.

That’s why working with a trusted local agent matters. From pricing your home strategically to positioning it for today’s serious buyers, the right guidance can make sure you take advantage of this moment.

Bottom Line

Buyers are paying close attention to rates, weighing their choices carefully, and many are finally stepping off the sidelines. If you’re considering selling, this could be your moment to get ahead of the curve and position your home for success.

Want to be sure your property reaches the right buyers at exactly the right time? Connect with a trusted local agent who can walk you through each step, fine-tune your strategy, and help you take full advantage of today’s shifting market.