Your Home’s Still on the Market? Let’s Fix That

by James Lynch

When your house doesn’t sell, it’s more than frustrating — it feels personal. You invested time, money, and heart into this move. You told people it was happening. And now, with your listing expired and no buyer, you're left feeling stuck… maybe even a little embarrassed.

But here’s something most agents won’t say: Over 70% of homeowners who switch agents go on to sell successfully. Stick with the same agent? That number drops to just 50%, according to recent REDX data. That’s basically a coin flip — and your home deserves better odds than that.

According to REDX, only 1 in 3 homeowners with expired listings actually make a change. That means most either give up or repeat the same mistakes—only to end up with the same frustrating results. But you deserve better.

Same house. Smarter strategy. Totally different outcome.

Let’s take a closer look at what may have gone wrong—and how we can turn things around with a fresh, results-driven approach:

1. It Was Priced Too High

In today’s market, buyers are stretched thin by higher mortgage rates. That means even a slightly overpriced home can get overlooked—and once a listing sits too long, it starts to lose traction fast.

What to do now: We’ll run a detailed analysis of recent sales, current buyer behavior, and any feedback from past showings. In many cases, pricing just below market value creates urgency and drives up interest—sometimes even sparking bidding wars.

2. The Home Didn’t Show Its Best

Buyers form first impressions fast. If your listing photos didn’t stand out, the home wasn’t staged effectively, or minor details were off, potential buyers may have moved on without a second thought.

What to do now: We’ll walk through the home with fresh eyes—inside and out—to identify small, impactful upgrades. Whether it’s new lighting, better photos, or a quick refresh with paint and staging, these changes can shift how buyers feel the moment they walk in.

3. It Didn’t Reach the Right Audience

Today’s buyers live online, and if your home didn’t have a strong digital presence, it probably missed the mark. A few basic photos and a flyer just won’t cut it anymore.

What to do now: We’ll launch a modern, multi-platform strategy—including social media campaigns, targeted ads, and custom video content—to get your home in front of serious buyers. With the right mix of exposure, presentation, and price, your listing can stand out and sell fast.

4. There Wasn’t Enough Flexibility

In today’s market, sellers who aren’t open to negotiating—whether it’s on closing costs, inspection items, or small buyer requests—often lose out. And if your last agent didn’t help set that expectation upfront, that was a missed opportunity.

What we need to do now: Be willing to meet buyers where they are. The goal is to get the deal done – and sometimes that means getting creative to help buyers cross the finish line. Home values have increased by over 55% over the last five years, so you likely have enough wiggle room to offer some perks without sacrificing your bottom line.

What to do now: Let’s stay flexible. The goal is to get the deal done, and sometimes that means finding creative ways to help buyers over the finish line. With home values up more than 55% over the past five years, there’s usually room to offer smart concessions without taking a hit on your bottom line.

Bottom Line

If your home didn’t sell and your listing has expired, don’t walk away—just rethink the strategy. Sometimes, what you really need is a stronger plan and the right partner to execute it.

Over 70% of homeowners who switch agents sell their home on the second try. That’s not luck—that’s a better approach.

If you're ready to try something that actually works, let’s connect. I’ll show you exactly what to do differently—and why it makes all the difference. It’s time to reset, relist, and move forward with confidence.

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agent

James Lynch

Agent | License ID: 9510114

+1(781) 244-2863

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