How a Real Estate Agent Markets Your Home

You're ready to sell your house, but what do you need most from your real estate agent? According to a survey by the National Association of Realtors (NAR), recent sellers identified one of their top priorities as getting assistance with marketing their homes to potential buyers. This might be your primary need as well.

You expect your real estate agent to craft an excellent listing description for your house and accompany it with high-quality photos. However, when you work with a top-notch agent, you'll receive much more than that.

They'll go above and beyond to ensure your house stands out. According to the same NAR report (see graph below), here are some of the most common strategies real estate agents use to market homes:

By leveraging these comprehensive marketing techniques, you can enjoy numerous benefits as a home seller:

• MLS Listing: Gaining exposure on the Multiple Listing Service ensures your property is visible to a vast network of real estate professionals and potential buyers, driving increased traffic and potentially leading to multiple competitive offers and a higher sale price.
• Yard Signage: A strategically placed yard sign captures the attention of local residents and passersby, sparking interest within the community and providing convenient access to your agent's contact information for interested parties.
• Open Houses: Widely advertised open house events create a sense of urgency and competition among buyers, potentially resulting in stronger offers. Additionally, they provide a convenient way for multiple prospects to view your home simultaneously, while allowing your agent to gather valuable feedback to enhance the property's appeal.
• Agent's Website: Your property's professional online presence on your agent's website attracts motivated buyers actively searching for their next home.
• Social Media: With an extensive social media presence, your agent can showcase your listing to a vast audience, enabling easy sharing among friends, family, and networks, expanding your reach exponentially.
• Virtual Tours: State-of-the-art virtual tours cater to the convenience of modern buyers, particularly those relocating from out of town, providing 24/7 access to immersive property viewings, demonstrating your agent's commitment to utilizing cutting-edge marketing technologies.

Numerous tools are available to market your house. As summarized by NerdWallet:

"A good real estate agent will have a comprehensive strategy to promote your listing and attract the right buyers. This plan may include adding your home to multiple listing services (MLS), hosting open houses, creating 3D virtual tours, using professional photography, and organizing broker tours for buyers' agents, especially for luxury properties."

As a seller, partnering with a creative local real estate agent who can effectively utilize these tools will help ensure your house receives maximum exposure.

Bottom Line

When it comes to marketing your house, partnering with a professional offers numerous advantages. If you're ready to sell but unsure where to begin, reach out to a local real estate agent.